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Press Formjet Innovations worked with Tesco's own Press agency as well as an independent PR agent. The announcement was made on the 2nd October, 2006, a month before the products became available in stores around the UK. The launch gained much exposure, including a feature on BBC TV News at Ten, features on Radio 4 and many local radio stations and Daily Newspapers. Online the announcement made headlines in parts of the US, Australia and Asia. Since launch, the range has already started to receive favorable reviews in many popular magazines and online, including PCW for both Tesco PhotoRestyle and Tesco Complete Office and PC Advisor. View the Tesco Consumer Press Release |
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