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Tesco Software
White Labelling Project
> Concept

The concept for the Tesco own brand range was to introduce good quality, good value software to a broad consumer market. Formjet Innovations, with its strong portfolio of 'alternative' software titles such as Ability Office and Panda Security software, as well as it's contacts with global and local publishers is strongly placed to source and re-brand the titles best suited to particular markets.

Taking a trusted brand such as Tesco and creating an own brand software range 'powered by' proven alternative software publishers has assured a quality offering at an excellent price to the consumer. Unlike the growing number of free online software solutions, Formjet Innovations is able to offer in-house, free technical support and customer enquiries processes.

The added bonus to the consumer is the software is also available to purchase in-store or online whilst doing their regular weekly shop.

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